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Top 10 Marketing Tools For Online Photographers
It’s hard to believe that there are still photographers out there without their own website. With more photography hobbyists turning their beloved pastime into an income stream, the competition for work is fierce. Between Flickr, Photobucket, Etsy and Ebay- it has become harder than ever to stand out in the crowd. Allon Bloch, CEO of Wix.com, the free Flash SEO-friendly web publisher, has put together his list of favorite online marketing tools that will help grow a photographer’s business during these tough times. So here they are...
We live in a digital age, so photographers need to locate and interact with customers wherever they live within the digital space. Industry marketing terms like “search engine optimization,” “web design” and “social media” tend to be overwhelming, but a new wave of technology and services is specifically designed to help users cut through the web tape and achieve measurable results. Here is a quick checklist to get you started.
1. Create a Website for Free and Make It Look Good!
Wix.com offers a host of free tools that allow artists to display and sell photos in the most engaging and dynamic light. Wix uses Flash as opposed to html, which means you can put dynamic images, videos, animation and music on your site to better convey the essence of your photography. Best of all no coding or design experience is needed so anyone can do it.
2. Tailor Your Site to Your Customers
Line your website with “key words” that match what potential consumers will type into search engines when they are looking for great photography. Put yourself in the mind of your customer, what search terms would they use when they begin their online search?
3. Cash In
Make it easy for your audience to purchase your photographs directly from your site. Some web publishing platforms like Wix let your customers purchase items directly from your site using PayPal. When it comes to online purchasing, keeping it simple and safe is key.
4. Join an Online Gallery
Just because the economy is slow doesn’t mean that should affect your art shows. There are many highly professional online photo galleries where you can display your work and be inspired by the work of other artists. Joining an online gallery makes it easy to collaborate with other photographers whom you may not have met without being online and take your creativity and photography to the next level.
5. Cost Benefit Analysis
For every $1 spent towards online marketing, the average return is $10-$15 on your investment. Compare this to a $3-$4 return on traditional advertising.
6. Social Media
The prevalence of social media networks like Facebook and Twitter have changed the way people interact online and how brands can communicate with their customers. Get active on any and all social media networks and start talking to photography enthusiasts directly. You’ll learn their interests, gain an understanding of their tastes, build valuable relationships and make a name for yourself in the photography space.
7. Tap into your network
By linking your website to other relevant sites like local art associations, charities or other photography sites you will in turn get them to link to your website and benefit from all the eyeballs they attract.
8. Start a Blog
Starting a blog will help you become a thought leader within the photography space. It gives your customers incite into what you are thinking, where you work is headed and what your core values are.
9. Media Buying
The foundation of the Internet’s current structure revolves around search engines, primarily Google. Google adwords allows you to ensure your web site tops the search results for relevant topics. You can buy keywords and will pay google every time someone clicks your link as a result. Don’t worry about paying for 10,000 clicks in a week, adwords allows you to set limits.
10. Post It
Don’t be afraid to post all your work on your website, online galleries and social media sites. It won’t diminish the value of your photos it will enhance them! Getting your work out there will increase your visibility and anyone that purchases good photography won’t settle for low resolution print outs from the web.
And for some great free and cost effective webtools to market, manage and grow your photography business, Allon Bloch, CEO of Wix.com recommends the following web applications that are easier to use than offline software, with live tech support readily available.
Wix.com — OF COURSE! - thousands of photographers are using Wix.com’s platform to create their own websites, saving them thousands of dollars in hiring a web designer. Wix.com is a free web publisher that lets anyone create a polished and professional looking website - regardless of your technical background. More, Wix enables photographers to market their businesses online and integrates Paypal for those selling photos online.
Outright — Incredibly simple, FREE online bookkeeping specifically created for the 20 million Americans who work for themselves. Outright offers a streamlined, online solution, with the bookkeeping needs of the small business owners first. Created by entrepreneurs and Intuit alums, Outright’s goal is to keep financial records as simple as possible, helping small businesses accurately track all of their income and expenses to estimate and prepare their taxes.
BatchBlue — Free online contact relationship management solution
FreshBooks — The best way to keep track of billing and invoicing online
Shoeboxed — By-mail scanning service for your pile of receipts and business cards - access the documents online
MailChimp — They make it easy to send email newsletters to customers, manage subscriber lists, and track campaign performance. They use the same tools that sophisticated marketers use (like segmentation, a/b testing, and ROI tracking), and make them accessible to anyone. And because our platform uses an open API, it’s easy to integrate internal systems (like Salesforce) and web applications (like Magento and Drupal) with their email marketing engine.
Buy Photoshop Directly From Adobe
Find upgrade options and Creative Suite deals at the Adobe USA Store. UK customers can see pricing in UK currency at the Adobe United Kingdom Store. Visit the Adobe Special Offers Page to find the latest bundle and upgrade offers. Teachers and students get up to 80% off at the Adobe Education Store. Download the Free Photoshop CS4 Trial Download. Visit the Adobe Dev Center.
Photoshop CS4 Tutorials and Resources
See our Photoshop CS4 Resource Center for Free Photoshop CS4 Tutorials, the Free Photoshop CS4 Trial Download, Free Photoshop CS4 Training, and Photoshop CS4 News.
Photoshop CS5 & Photoshop CS5 Extended - Best Deals From Adobe
Adobe Photoshop CS5 delivers breakthrough capabilities to help you create images with impact. Refine your images with reengineered photography tools for removing noise, adding grain, and creating high dynamic range (HDR) images. Get precise results when making complex selections. Remove any image element and see the space fill in almost magically. Paint with naturally textured brushstrokes and realistic color blends. Learn more about Photoshop CS5.
Adobe Photoshop CS5 Extended software helps you create the ultimate images for print, the web, and video. Enjoy all the state-of-the-art editing, compositing, and painting capabilities in industry-standard Photoshop CS5, and experience fast performance thanks to cross-platform 64-bit support. Also create 3D extrusions for logos, artwork, and motion graphics; edit 3D objects with advanced tools; and create and enhance motion-based content. Learn more about Photoshop CS5 Extended.
Find CS5 upgrade options and Creative Suite 5 deals at the Adobe Store. See CS5 pricing in UK currency at the Adobe UK Store. Visit the Adobe Special Offers page to find the latest deals. Save 80% on Adobe Student Editions. Try before you buy — download a free Photoshop CS5 trial.
Adobe Creative Suite 5 Design Premium
Adobe Creative Suite 5 Design Premium software gives you fresh new creative tools, along with the ability to deliver ideas faster in print and create interactive content without writing code. Plus Design Premium integrates with Adobe CS Live online services to maximize your design time by streamlining critical nondesign tasks.
Adobe Creative Suite 5 Design Premium combines Adobe InDesign CS5, Photoshop CS5 Extended, Illustrator CS5, Flash CS5 Professional, Dreamweaver CS5, Fireworks CS5, and Acrobat Pro with additional tools and services. Download a free CS5 Design Premium 30 day trial.
Photoshop CS5 Tutorials & CS5 Resources
See our Photoshop CS5 Resource Center for Free Photoshop CS5 Tutorials, and the Free Photoshop CS5 Trial Download. See our Photoshop CS4 Resource Center for Free Photoshop CS4 Tutorials.
Exclusive onOne Software 15% Instant Discount Coupon
Enter our exclusive discount coupon code - PSSPPT06 - during the checkout process at onOne Software for an instant 15% discount on any onOne product. This includes Genuine Fractals and their amazing Photoshop Plug-In Suite.
OnOne’s new Plug-In Suite solves six of the most frequent problems photographers will encounter in Photoshop. This suite has been granted American Photos Magazine’s Editor’s Choice award for Top Image Editing Software. The Plugin Suite includes:
Genuine Fractals Pro is renowned by both photographers and printers for its finesse at increasing images to more than ten times their original size while maintaining the sharpness and detail you started with. Think of this as the industry standard for image resizing.
Mask Pro is used to remove the tough stuff — such as hair, smoke and glass — while retaining the fine detail. You choose what colors to keep, then paint away what you don’t need.
PhotoTools Pro packs hundreds of high-calibre photographic effects into one user-friendly plug-in. It’s fast and easy to use. Gives your photos that pro quality look.
PhotoFrame Pro lets you enhance your pictures with hundreds of such design effects, or simply drop your image into a pre-fab layout in Photoshop, Lightroom or Aperture.
FocalPoint helps to control focus and minimize visual noise. Draw the eye to specific points in your images by using selective focus, depth-of-field and vignette effects.
PhotoTune lets you can compare images side-by-side and easily color correct and enhance them. PhotoTune optimizes the dynamic range, color and sharpness of your image without the need to know all the complicated controls in Photoshop like levels and curves.
Simply enter our exclusive discount coupon code - PSSPPT06 - during the checkout process at onOne Software for an instant 15% discount on any onOne product.
Nik Software 15% Instant Discount - Exclusive 15% Coupon
Enter our exclusive discount coupon code - NIKPSS - during the checkout process at Nik Software for an instant 15% discount on any Nik Software product. This exclusive discount coupon code can be applied to all the latest Nik Software Photoshop plugins, including Silver Efex Pro, Color Efex Pro, Viveza, Sharpener Pro, and Dfine.
Color Efex Pro
52 photographic filters with over 250 effects for professional quality images. Completely Original. Completely Indispensable.
Nik Software Color Efex Pro filters are the leading photographic filters for digital photography. The award-winning Color Efex Pro filters are widely used by many of today's professional photographers around the world to save time and get professional level results. Whether you choose the Complete Edition, Select Edition, or Standard Edition, you’ll get traditional and stylizing filters that offer virtually endless possibilities to enhance and transform images quickly and easily.
Patented U Point technology provides the ultimate control to selectively apply enhancements without the need for any complicated masks, layers or selections. Control color, light and tonality in your images and create unique enhancements with professional results. With 52 filters and over 250 effects found in Color Efex Pro, you can perform high quality retouching, color correction, and endless creative enhancements to your photographs. Download a free Trial version.
The most powerful tool to selectively control color and light in photographic images without the need for complicated selections or layer masks.
Two of the most important factors in creating great photography are color and light. Mastering the art of selectively correcting or enhancing each of these is now possible for every photographer without the need for complicated masks or selections, or expert-level knowledge of Photoshop. Integrating award-winning U Point technology, Viveza is the most powerful and precise tool available to control light and color in photographic images.
U Point powered Color Control Points, placed directly on colors or objects in an image (such as sky, skin, grass, etc.), reveal easy-to-use controls that photographers can use to quickly adjust brightness, contrast or color in a fraction of the time needed by other tools. With Viveza you’ll spend more time shooting photographs and save hours of image editing. Download a free Trial version.
Silver Efex Pro
Complete power and control to create professional quality black and white images in one convenient tool.
Silver Efex Pro from Nik Software is the most powerful tool for creating professional quality black and white images from your photographs. For the first time, all the advanced power and control required for professional results have been brought together in one convenient tool.
Featuring Nik Software’s patented U Point technology to selectively control the tonality and contrast of the image, Silver Efex Pro includes advanced imaging algorithms to protect against unwanted artifacts, a comprehensive collection of emulated black and white film types, a variable toning selector for adding traditional toning techniques, over 20 one-click preset styles, and a state-of-the-art grain reproduction engine that help produce the highest quality black and white images possible from your color images while providing more freedom to experiment. Download a free Trial version to use Silver Efex Pro.
Enter our exclusive discount coupon code - NIKPSS - during the checkout process at Nik Software for an instant 15% discount. This exclusive discount coupon code can be applied to all the latest Nik Software Photoshop plugins, including Silver Efex Pro, Color Efex Pro, Viveza, Sharpener Pro, and Dfine.
Exclusive 15% Discount On All Topaz Plugins - Use Coupon Code PHOTOSHOPSUPPORT - Includes Bundles And Upgrades
Enter our exclusive discount coupon code PHOTOSHOPSUPPORT during the checkout process at Topaz Labs for an instant 15% discount on any Topaz product, including bundles and upgrades.
Topaz Labs Photoshop plug-ins are specifically designed to expand a photographer's creative toolbox by harnessing powerful image technology developments. Photographers everywhere are now taking advantage of the creative exposure effects, artistic simplification, unique edge manipulation, and top-of-the-line noise reduction offered in Topaz products. The Topaz Photoshop Plugins Bundle is a super powerful Photoshop plugins package that includes the following Topaz products:
Deliver stunning and dynamic images with this uniquely powerful plug-in that features HDR-like abilities and enhances exposure, color and detail.
A three-level detail adjustment plug-in that specializes in micro-contrast enhancements and sharpening with no artifacts.
The fastest and most effective masking and extraction program with one-click mask refining.
Highest-quality noise reduction plug-in that removes the most noise and color noise while preserving the most image detail.
Provides creative simplification, art effects, and line accentuation for easy one-of-a-kind art.
Take control of the detail depth of your images with extensive smoothing, texture control and edge enhancement tools.
Drastically improves the quality of web images and other compressed photos.
Learn more about the Topaz Photoshop Plugins Bundle. Download a free trial version.
Photoshop Masking Plugin Fluid Mask - Exclusive Instant Discount
The 4 1/2 out of 5 star review of Fluid Mask at MacWorld begins by saying that this "Photoshop plug-in takes the pain out of extracting backgrounds," and goes on to recommend the latest version, stating that "Fluid Mask is a very effective tool for separating objects from their backgrounds. It offers a variety of useful features for tackling almost any difficult image, from wispy hair to complex foliage. Online video tutorials and live training sessions help ease the learning curve."
Our friends at Vertus, the makers of Fluid Mask Photoshop Plugin, have set up a special exclusive discount for PhotoshopSupport.com. Go to our Fluid Mask page for a special, exclusive discount link.
Fluid Mask is designed for photographers, image editors, graphic designers and all those who take digital image editing seriously. In a streamlined interface and workflow, Fluid Mask instantly shows key edges in the image and provides comprehensive easy to use tools that work with difficult-to-see edges and tricky areas like trees & lattices. Fluid Mask will also preserve all-important edge information for a professional quality cut out. Go to our Fluid Mask page for more info.
lynda.com Online Training Library - View Free Video Clips
Subscriptions to the lynda.com Online Training Library provide anytime access to tens of thousands of video tutorials covering Photoshop, Illustrator, Dreamweaver, web design, digital imaging, 3D, digital video, animation, and many other topics. View free video clips.
For less than a dollar a day, members have the opportunity to stay current and keep skills sharp, learn innovative and productive techniques, and gain confidence and marketability - all at their own pace. Premium subscriptions include instructors’ exercise files so that members can follow along with the exact examples onscreen. Customers learn at their own pace and may stop, rewind, and replay segments as often as necessary. View some free video clips (high resolution).
Did You Know You Could Create An Entire Website In Photoshop?
SiteGrinder Photoshop Plugin - Create Websites Instantly
There often seems to be a strict division of labor within the world of web design and development. Creative professionals tend to stick to the Photoshop domain, while those well-versed in scripting are left to the task of implementing their work. Indeed, the two realms are quite different from each other, to which any of us even vaguely familiar with either can easily attest.
Essentially, Photoshop is a no-holds-barred design studio, offering the artist a seemingly endless array of creative options. On the other hand, HTML, CSS, Java and the like follow strict rules of engagement, requiring the developer to take any number of esoteric concerns into consideration in order to ensure that designs are properly displayed on the web.
Turn Photoshop Into A Complete Web Design Tool
SiteGrinder seeks to bridge this gap between design and development. Basically, SiteGrinder turns Photoshop into an easy-to-use and fully functional web design tool. With SiteGrinder, designers will now have the freedom to totally let their creativity loose and then, without skipping a beat, transfer their designs to the web. Bringing esthetic concerns together with more practical considerations, SiteGrinder is an amazingly powerful tool that would make a fantastic addition to any web designer's bag of tricks. Mac OS X and Windows versions of the SiteGrinder unlockable demo are available now via download.
Photoshop CS4 Essential Skills - By Mark Galer And Philip Andrews
Brimming with beautiful pictures, Photoshop CS4 Essential Skills guides you through a project-based, progressive curriculum so that you can build all the essential skills to enhance photographs creatively and professionally with Photoshop CS4. If you are an aspiring professional or a student learning photography, digital imaging, or design graphics, you'll be amazed at the stunning results you can achieve. A DVD is included free.
The Essential Skills Photography Series from Focal Press uniquely offers a structured learning experience for photographers of all ages, with both the underlying theory and loads of invaluable 'how to' and real-life practice projects - all from the most talented photography practitioners/educators in the world.
Read 2 free sample chapters:
Skin Retouching Tips In Photoshop CS4
Transforming Smart Objects In Photoshop CS4
Find more Photoshop CS4 tutorials on our Photoshop CS4 Tutorials Page.
Read 2 free sample chapters from the Adobe Photoshop CS3 version:
Adjusting Exposure in Adobe Camera Raw CS3
Photoshop CS3 Tutorial High Dynamic Range
Find More Adobe Photoshop Books at Amazon.com
Find all the latest bestselling Photoshop books at discount prices at Amazon.com.