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CANON'S NEW POWERSHOT A510 DIGITAL CAMERA PROVIDES QUALITY AND FLEXIBILITY IN AN AFFORDABLE COMPACT PACKAGE
(Press Release)
New PowerShot A510 Digital Camera Features 4x Optical Zoom, SD Media and Smaller Size Than Previous Models
Available at amazon.com (special offer)
Building upon the enormous success of the PowerShot A70 and A75 models, the most popular digital cameras of 2003 and 2004 in the U.S.*, Canon's new compact 3.2 megapixel PowerShot A510 digital camera with a powerful 4x optical zoom provides consumers with a comfortable introduction to the fun and freedom of digital photography.
Named for their use of AA batteries, Canon's A-series digital cameras offer easy-to-use, high-quality features to consumers looking to capture, save, and share meaningful memories, personal milestones, and family functions.
"Backed by more than 70 years of imaging technology experience, Canon delivers sophisticated, stylish high-quality digital imaging technology and easy-to-use product designs that fit into a wide range of consumer lifestyles," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc, a subsidiary of Canon, Inc. (NYSE:CAJ). "Canon's PowerShot A-series has been the most popular digital camera line-up among consumers for almost two successive years. We fully expect the PowerShot A510 camera to be as well received by consumers as its predecessors."
PowerShot A510 Digital Camera
The next generation PowerShot A510 digital camera is 13 percent smaller and 10 percent lighter than its predecessor, yet it is equipped with a longer 4.0x 35-140mm (35mm format equivalent) optical zoom lens with Canon optics for sharp images. The new lens features all-glass construction and two aspherical elements in a seven-element formula.
In order to make the camera smaller, Canon engineered the new PowerShot A510 model to accept SD media. Even with its small size, the camera sports a large 1.8-inch LCD screen for easy preview and review. It also includes Canon's exclusive DIGIC image processor for faster processing speed and excellent image quality with crisp, vibrant colors.
The PowerShot A510 digital camera requires only two AA batteries, while providing the same number of shots (300 with LCD screen on) as previous models that used four batteries, thanks to reductions in power consumption made possible by improvements in key components and circuit design.
Like its A75 predecessor, the PowerShot A510 digital camera is equipped with a nine-point AiAF "Smart" autofocus system and 13 shooting modes. The standard shooting modes are Full Auto, Program, Manual, Shutter-priority, and Aperture-priority with additional modes including Portrait, Landscape, Night Scene, Fast Shutter, Slow Shutter, Special Scene, Stitch Assist, and Movie. The Special Scene mode, which makes it easy for beginners to achieve optimum results in many popular photo opportunities, has been enhanced with the addition of two new settings called Night Snapshot and Kids & Pets. The PowerShot A510 digital camera is also capable of recording movies with sound for up to three minutes per clip, making it perfect for capturing memories in motion.
The new camera's grip is ergonomically improved, and the control layout is even easier to use than before. Other camera functions including self-timer and review have also been enhanced for greater creative flexibility.
The DIGIC™ Difference
Image quality is enhanced and improved as a result of Canon's proprietary DIGIC (Digital Imaging Integrated Circuit) image processor. DIGIC combines the roles of image processing and camera function control into one chip, resulting in faster display and write times for each image and lower power consumption, which extends battery life. Moreover, because DIGIC technology was designed specifically for use in digital cameras it is also capable of handling JPEG compression and expansion; memory card control; LCD/Video control and processing gain control (control of CCD signal amplification); Auto Exposure; Auto Focus; Auto White Balance control, and most other functions.
Print/Share Button
Located on the backside of the PowerShot A510 digital camera is the Print/Share button. This button simplifies and accelerates direct printing to compatible Canon and PictBridge-enabled printers and one-touch image transfer to Windows XP, Me, 2000, and 98 computers for use with image processing programs, uploading to the Internet, or as e-mail attachments. When the camera is connected to a compatible printer or computer, the Print/Share button illuminates to let the user know to press the Print/Share button to begin the printing or downloading process.
Optional Accessories
In addition to its rich feature set, the PowerShot A510 digital camera is compatible with a wide variety of optional accessories including supplementary wide-angle (WC-DC52), telephoto (TC-DC52A) and close-up lenses (52mm Close-up Lens 250D). These accessories enhance the new camera's versatility and make it easier to use in specialized applications such as real estate and insurance photography. A Waterproof Case WP-DC60 is also available and can be used at depths up to 130 feet. The combination of the A510 digital camera with the WP-DC60 housing is great for family vacations at the beach, while skiing, or simply to protect the camera from the elements.
Pricing & Availability
The PowerShot A510 digital camera kit includes Interface Cable IFC-400PCU, AV Cable AVC-DC300, Wrist Strap WS-200, SD MultiMediaCard MMC-16M and two AA-size Alkaline batteries as well as Canon Digital Camera Solution Disc Version 22, featuring the latest versions of Canon's powerful software and ArcSoft PhotoStudio. The Canon PowerShot A510 digital camera kit will be available by the end of January for an estimated street price of $199.99*.
Available at amazon.com (special offer)
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking third overall in the U.S. in 2003, with global revenues of $29.9 billion. For more information, visit www.usa.canon.com.
# # #
All referenced product names, and other marks, are trademarks of their respective owners.
Specifications are subject to change with notice.
*According to The NPD Group, Canon's PowerShot A75 digital Camera was the number one selling digital camera from January 2004 to November 2004 in the U.S. The NPD Group also certified the PowerShot A70 as the number one selling digital camera in 2003 in the U.S. December data is not yet available.
**All prices are set by the individual dealer and may vary.
Available at amazon.com (special offer)
Photoshop CS3 Upgrade Options And Bundles From The Adobe Store
Photoshop CS3 Extended is ideal for film, video, and multimedia pros and for graphic and web designers using 3D and motion. Get the full version for US $999, or upgrade for US $349. The standard version of Photoshop CS3 is available for US $649, or as an upgrade for US $199. See all upgrade options at the Adobe Store. See our CS3 Resource Center for free Photoshop CS3 tutorials.
Photoshop Extended is also available as part of Adobe Creative Suite 3 Design Premium, which combines all-new CS3 versions of Photoshop, Flash Pro, Dreamweaver, Illustrator, InDesign and Acrobat 8 Pro. Upgrade options for customers in Europe, the UK, Australia, New Zealand and Asia can be found at the Adobe International Store.
Adobe Photoshop Lightroom Available At The Adobe Store
There are tons of new features in Adobe Lightroom 1.0 that you won't find in the beta version. From Clone and Healing functionality to metadata browsing, you'll be able to free-up post-processing time like never before. Get it now at the Adobe Store. Customers in Europe, the UK, Australia, New Zealand and Asia can find special pricing and offers at the Adobe International Store. For free Lightroom tutorials see our Lightroom tutorials page.
Special Offer - Fluid Mask - Photoshop Masking Plugin
Fluid Mask is based on breakthrough segmentation technology inspired by the way the eye, optic nerve and brain perform visual processing. When an image is loaded, Fluid Mask's segmentation engine analyses the distribution of colors, finding the natural groups within the image. Together with information calculated about edges, gradients and textures, a model is constructed which divides the images into objects.
Vertus Software is offering Fluid Mask at the special 'friends and partner' discounted rate. This is an exclusive offer to visitors of PhotoshopSupport.com. To qualify, visit the Fluid Mask Discount Price page. Find out more about Fluid Mask on our special Fluid Mask Page.
Alien Skin Software - Photoshop Plugins - Special 10% & 20% Discounts On All Alien Skin Photoshop Plugins
Our friends at Alien Skin Software have set us up with an exclusive special offer discount link that will give you some sweet savings at their online store.
Just follow this link and you'll see 10% and 20% price drops on their products when you get to the Alien Skin Online Store area (excludes the Eye Candy Bundle, which is already discounted at $199). This special offer includes a discount on Eye Candy: Textures, Eye Candy: Nature, Eye Candy: Impact, Exposure, Blow Up, and their latest release Snap Art.
Snap Art – $149 – our price $129
Blow Up – $199 – our price $179
Exposure – $199 – our price $179
Eye Candy 5: Impact – $99 – our price $79
Eye Candy 5: Nature – $99 – our price $79
Eye Candy 5: Textures – $99 – our price $79
SiteGrinder Photoshop Plugin - Create Websites Instantly
There often seems to be a strict division of labor within the world of web design and development. Creative professionals tend to stick to the Photoshop domain, while those well-versed in scripting are left to the task of implementing their work. Indeed, the two realms are quite different from each other, to which any of us even vaguely familiar with either can easily attest.
Essentially, Photoshop is a no-holds-barred design studio, offering the artist a seemingly endless array of creative options. On the other hand, HTML, CSS, Java and the like follow strict rules of engagement, requiring the developer to take any number of esoteric concerns into consideration in order to ensure that designs are properly displayed on the web.
Turn Photoshop Into A Complete Web Design Tool
SiteGrinder seeks to bridge this gap between design and development. Basically, this program turns Photoshop into an easy-to-use and fully functional web design tool. With SiteGrinder, designers will now have the freedom to totally let their creativity loose and then, without skipping a beat, transfer their designs to the web. Bringing esthetic concerns together with more practical considerations, this program is an amazingly powerful tool that would make a fantastic addition to any web designer's bag of tricks.
Generate Your Web Pages Directly From Photoshop
By generating web pages directly from Photoshop, you'll be able to spend much more time on the creative end of the spectrum, since you'll know right off the bat how well particular designs will translate to the web. No more going back to the Photoshop drawing board after getting a phone call from your development team, telling you that what you had envisioned doesn't have a chance of being displayed on the web. You can immediately visually and interactively test your designs, which permits you to then make changes to either esthetics or functions while it's still relatively early on in the design process.
Pricing and Availability
Mac OS X and Windows versions of the SiteGrinder unlockable demo are available now via download. SiteGrinder can be ordered from Media Lab's online store.
Photoshop CS3 Book - CS3 Essential Skills - By Mark Galer And Philip Andrews
Brimming with beautiful pictures, Photoshop CS3 Essential Skills guides you through a project-based, progressive curriculum so that you can build all the essential skills to enhance photographs creatively and professionally with Photoshop CS3. If you are an aspiring professional, enthusiastic amateur photographer, or a student learning photography, digital imaging, art and design, or design graphics, you'll be amazed at the stunning results you can achieve. A DVD is included free.
The Essential Skills Photography Series from Focal Press uniquely offers a structured learning experience for photographers of all ages, with both the underlying theory and loads of invaluable 'how to' and real-life practice projects - all from the most talented photography practitioners/educators in the world.
Read 2 free sample chapters:
Adjusting Exposure in Adobe Camera Raw CS3
Photoshop CS3 Tutorial High Dynamic Range
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Photoshop CS3: Essential Skills (Amazon.com - $28.08 - save 24%)
Photoshop CS2 Book - Photoshop CS2: Essential Skills - By Mark Galer And Philip Andrews
An inspirational and user-friendly guide to creative image editing, Photoshop CS2: Essential Skills provides direction for photographers and designers alike who have ventured into the realm of the 'digital darkroom.' The book offers a progressive curriculum to guide you through Photoshop with a series of clear, step-by-step projects designed to place knowledge into a practical context.
Whether you simply want to retouch an image, create a glamour makeover or create a highly sophisticated montage - this book will give you the essential skills to complete the work to a professional standard.
Read 2 free sample chapters:
How To Sharpen An Image In Photoshop — Advanced Sharpening Techniques
Working With Shadows In Photoshop - Advanced Shadow Techniques
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Photoshop CS2: Essential Skills (Amazon.com - $20.76 - save 37%)
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Total Training for Adobe Photoshop
Learn Adobe Photoshop with 21 hours of interactive Adobe Photoshop tutorials. This is training for real-world situations and includes additional tips and techniques used by the pros.
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