Download any Adobe product or the Creative Cloud for a 30 day free trial.
Photography Business Secrets - Free PDF Chapter - Branding
Here is a free chapter from Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More — Chapter 6 - Branding. From the intro:
Branding can be a frustrating and confusing concept. There is a lot to consider when developing a brand, and it goes far beyond the logo. It is important to brand yourself correctly and consistently. Your brand is the value you create, the thing that differentiates you from other photographers, your eye and vision, and the way you interact with clients. Your brand is how clients see your business, and it permeates through all parts of your business.
Every touch point in your business is a part of your brand—from your email signature, website, and product packaging, to the way you dress, how you answer the phone, your reputation, and your visual style.
Read the full Chapter 6 here. Excerpted with permission from the publisher, Wiley, from Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More by Lara White. Copyright © 2013.
There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website, Photomint.com, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more.
Adobe Creative Cloud Special 40% Discount Offer
Current Creative Suite users - Save 40% off the first year on Adobe Creative Cloud. Offer available to all registered users of individual products and suites, CS3 or later.
With Adobe Creative Cloud, a simple monthly membership gives you the entire collection of CS6 tools and more. Love print? Interested in websites and iPad apps? Ready to edit video? You can do it all.
Creative Cloud members also automatically get access to new products and exclusive updates as soon as they’re released. Creative Cloud is available for individuals or teams. Download a 30-day free trial of the Creative Cloud, including the full Master Collection.
Exclusive 15% Discount On Topaz Plugins, Bundles And Upgrades
Enter our exclusive discount coupon code PHOTOSHOPSUPPORT during the checkout process at Topaz Labs for an instant 15% discount on any Topaz product, including bundles and upgrades.
Topaz Labs Photoshop plug-ins are specifically designed to expand a photographer's creative toolbox by harnessing powerful image technology developments. Photographers everywhere are now taking advantage of the creative exposure effects, artistic simplification, unique edge manipulation, and top-of-the-line noise reduction offered in Topaz products. The Topaz Photoshop Plugins Bundle is a super powerful Photoshop plugins package that includes the following Topaz products:
Deliver stunning and dynamic images with this uniquely powerful plug-in that features HDR-like abilities and enhances exposure, color and detail.
Topaz InFocus uses the latest advancements in image deconvolution technology to restore, refine and sharpen image detail.
A three-level detail adjustment plug-in that specializes in micro-contrast enhancements and sharpening with no artifacts.
The fastest and most effective masking and extraction program with one-click mask refining.
Highest-quality noise reduction plug-in that removes the most noise and color noise while preserving the most image detail.
Provides creative simplification, art effects, and line accentuation for easy one-of-a-kind art.
Take control of the detail depth of your images with extensive smoothing, texture control and edge enhancement tools.
Drastically improves the quality of web images and other compressed photos.
Learn more about the Topaz Photoshop Plugins Bundle. Download a free trial version.
onOne Software For Digital Photographers
onOne Software is the fastest and easiest way to make your images extraordinary. They work everywhere – with Photoshop, Lightroom, Aperture, and as standalone applications.
Perfect Photo Suite
- Everything You Need to Realize Your Photographic Vision
- Seven integrated products for your photography workflow
- Perfect Effects: Create images with impact
- Perfect Portrait: Simply powerful retouching
- Perfect Resize (Genuine Fractals): Enlarge images for print
- Perfect Layers: The power of layers without Photoshop
- Perfect Mask: The essential cut-out tool
- FocalPoint: Put the focus where you want
- PhotoFrame: Borders, backgrounds, textures and adornments
Perfect Effects - Add popular HDR and retro looks
Perfect Portrait - Automatic skin smoothing and blemish removal
Perfect Mask - Easily cut around the tough stuff like hair, glass, and tree branches
Perfect Resize - Enlarge mobile phone to DSLR images up to 1000%
FocalPoint - Create the look of fast, expensive lenses instantly
PhotoFrame - Complete library of more than 1000 professional design elements
Perfect Layers - Extend the image editing power of Lightroom & Aperture
Site Grinder Web Design Tool
There often seems to be a strict division of labor within the world of web design and development. Creative professionals tend to stick to the Photoshop domain, while those well-versed in scripting are left to the task of implementing their work. Indeed, the two realms are quite different from each other, to which any of us even vaguely familiar with either can easily attest.
Essentially, Photoshop is a no-holds-barred design studio, offering the artist a seemingly endless array of creative options. On the other hand, HTML, CSS, Java and the like follow strict rules of engagement, requiring the developer to take any number of esoteric concerns into consideration in order to ensure that designs are properly displayed on the web.
Turn Photoshop Into A Complete Web Design Tool
SiteGrinder seeks to bridge this gap between design and development. Basically, SiteGrinder turns Photoshop into an easy-to-use and fully functional web design tool. With SiteGrinder, designers will now have the freedom to totally let their creativity loose and then, without skipping a beat, transfer their designs to the web. Bringing esthetic concerns together with more practical considerations, SiteGrinder is an amazingly powerful tool that would make a fantastic addition to any web designer's bag of tricks. Mac OS X and Windows versions of the SiteGrinder unlockable demo are available now via download.
lynda.com Online Training Library - View Free Video Clips
Subscriptions to the lynda.com Online Training Library provide anytime access to tens of thousands of video tutorials covering Photoshop, Illustrator, Dreamweaver, web design, digital imaging, 3D, digital video, animation, and many other topics. View free video clips.
For less than a dollar a day, members have the opportunity to stay current and keep skills sharp, learn innovative and productive techniques, and gain confidence and marketability - all at their own pace. Premium subscriptions include instructors’ exercise files so that members can follow along with the exact examples onscreen. Customers learn at their own pace and may stop, rewind, and replay segments as often as necessary. View some free video clips (high resolution).