Download a free trial of Photoshop or any Adobe Creative Suite product.
Get an instant 15% off Topaz Photoshop Plugins, onOne Plugins, and NIK Plugins.
100 Things Every Designer Needs to Know About People: There's A Special Part Of The Brain Just For Recognizing Faces
People recognize and react to faces on Web pages faster than anything else on the page. In this chapter from her book, Susan Weinschenk explains how understanding this concept can help you design better web pages. From the intro:
Imagine that you're walking down a busy street in a large city when you suddenly see the face of a family member. Even if you were not expecting to see this person, and even if there are dozens, or even hundreds, of people in your visual field, you will immediately recognize him or her as your relative. You'll also have an accompanying emotional response, be it love, hate, fear, or otherwise.
Although the visual cortex is huge and takes up significant brain resources, there is a special part of the brain outside the visual cortex whose sole purpose is to recognize faces. Identified by Nancy Kanwisher (1997), the fusiform face area (FFA) allows faces to bypass the brain's usual interpretive channels and helps us identify them more quickly than objects. The FFA is also near the amygdala, the brain's emotional center.
Read the full article, 100 Things Every Designer Needs to Know About People: There's a Special Part of the Brain Just for Recognizing Faces.
100 Things Every Designer Needs to Know About People
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. 100 Things Every Designer Needs to Know About People combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
What grabs and holds attention on a page or screen?
What makes memories stick?
What is more important, peripheral or central vision?
How can you predict the types of errors that people will make?
What is the limit to someone’s social circle?
How do you motivate people to continue on to (the next step?
What line length for text is best?
Are some fonts better than others?
These are just a few of the questions that 100 Things Every Designer Needs to Know About People answers in its deep-dive exploration of what makes people tick.
Find Us On Facebook, Follow Us On Twitter
Visit PhotoshopSupport on Facebook. Follow us on Twitter.
Adobe Deals & Special Coupon Offers
Visit the Adobe Coupons & Special Offers Page to see the latest deals from Adobe. Find upgrade options at the Adobe Store. Get up to 80% off at the Adobe Education Store. Find out about monthly or annual subscriptions. You can also download a free 30 day trial of any Adobe CS5 product.
Exclusive onOne Photoshop & Lightroom Plugins 15% Coupon
Enter our exclusive discount coupon code - PSSPPT06 - during the checkout process at onOne Software for an instant 15% discount on any onOne product. This includes Genuine Fractals and their amazing Photoshop Plug-In Suite.
OnOne’s new Plug-In Suite solves six of the most frequent problems photographers will encounter in Photoshop. This suite has been granted American Photos Magazine’s Editor’s Choice award for Top Image Editing Software. The Plugin Suite includes:
Perfect Resize (formerly known as Genuine Fractals) is renowned by both photographers and printers for its finesse at increasing images to more than ten times their original size while maintaining the sharpness and detail you started with. Think of this as the industry standard for image resizing.
Perfect Layers brings a layered workflow to Photoshop Lightroom. With Perfect Layers you can create and edit multi-layered Photoshop files directly within Photoshop Lightroom or Apple Aperture. Use it to change skies, composite images and even create layouts.
Mask Pro is used to remove the tough stuff — such as hair, smoke and glass — while retaining the fine detail. You choose what colors to keep, then paint away what you don’t need.
PhotoTools Pro packs hundreds of high-calibre photographic effects into one user-friendly plug-in. It’s fast and easy to use. Gives your photos that pro quality look.
PhotoFrame Pro lets you enhance your pictures with hundreds of such design effects, or simply drop your image into a pre-fab layout in Photoshop, Lightroom or Aperture.
FocalPoint helps to control focus and minimize visual noise. Draw the eye to specific points in your images by using selective focus, depth-of-field and vignette effects.
PhotoTune lets you can compare images side-by-side and easily color correct and enhance them. PhotoTune optimizes the dynamic range, color and sharpness of your image without the need to know all the complicated controls in Photoshop like levels and curves.
Exclusive 15% Discount On Topaz Plugins, Bundles And Upgrades
Enter our exclusive discount coupon code PHOTOSHOPSUPPORT during the checkout process at Topaz Labs for an instant 15% discount on any Topaz product, including bundles and upgrades.
Topaz Labs Photoshop plug-ins are specifically designed to expand a photographer's creative toolbox by harnessing powerful image technology developments. Photographers everywhere are now taking advantage of the creative exposure effects, artistic simplification, unique edge manipulation, and top-of-the-line noise reduction offered in Topaz products. The Topaz Photoshop Plugins Bundle is a super powerful Photoshop plugins package that includes the following Topaz products:
Deliver stunning and dynamic images with this uniquely powerful plug-in that features HDR-like abilities and enhances exposure, color and detail.
Topaz InFocus uses the latest advancements in image deconvolution technology to restore, refine and sharpen image detail.
A three-level detail adjustment plug-in that specializes in micro-contrast enhancements and sharpening with no artifacts.
The fastest and most effective masking and extraction program with one-click mask refining.
Highest-quality noise reduction plug-in that removes the most noise and color noise while preserving the most image detail.
Provides creative simplification, art effects, and line accentuation for easy one-of-a-kind art.
Take control of the detail depth of your images with extensive smoothing, texture control and edge enhancement tools.
Drastically improves the quality of web images and other compressed photos.
Learn more about the Topaz Photoshop Plugins Bundle. Download a free trial version.
Photoshop Masking Plugin Fluid Mask - Exclusive Instant Discount
The 4 1/2 out of 5 star review of Fluid Mask at MacWorld begins by saying that this "Photoshop plug-in takes the pain out of extracting backgrounds," and goes on to recommend the latest version, stating that "Fluid Mask is a very effective tool for separating objects from their backgrounds. It offers a variety of useful features for tackling almost any difficult image, from wispy hair to complex foliage. Online video tutorials and live training sessions help ease the learning curve."
Our friends at Vertus, the makers of Fluid Mask Photoshop Plugin, have set up a special exclusive discount for PhotoshopSupport.com. Go to our Fluid Mask page for a special, exclusive discount link.
Fluid Mask is designed for photographers, image editors, graphic designers and all those who take digital image editing seriously. In a streamlined interface and workflow, Fluid Mask instantly shows key edges in the image and provides comprehensive easy to use tools that work with difficult-to-see edges and tricky areas like trees & lattices. Fluid Mask will also preserve all-important edge information for a professional quality cut out. Go to our Fluid Mask page for more info.
Auto FX 15% Off Special Discount Code For Photoshop Plugins - Coupon Code S94525
Our friends at Auto FX have given us an exclusive special offer discount coupon code S94525 that will give you an instant 15% discount on any and all of their amazing Photoshop plugins and even their special Photoshop Plugin Bundles.
All you have to do is apply coupon code S94525 during the checkout process and you'll have your amount recalculated to include the discount. Below is an overview of their Photoshop Bundle Deal, which the S94525 coupon code will add another 15% discount to. Enjoy!
The Auto FX Plug-in Suite provides a comprehensive selection of visual effects from the world's premier developer of Adobe Photoshop Plug-ins. This suite of products works with Photoshop CS, CS2, CS3, CS4 and CS5. Auto FX Plug-in Suite includes 165 effect filters and thousands of instant effects to improve your images. Purchased separately, the products in this suite are worth over $1,400. By purchasing the Plug-in Suite for $499 you'll save $900.
Auto FX Plugins - Discount Coupons - Mystical Suite & DreamSuite
Find out more about
Special Deals On Nik Software Photoshop Plugins - Viveza, Complete Collection - 15% DISCOUNT COUPONS
Follow the links below and the 15% discount will be AUTOMATICALLY APPLIED to any purchase you make, or use our exclusive discount coupon code - NIKPSS - during the checkout process at Nik Software for the instant 15% discount. This exclusive discount coupon code can be applied to all the latest Nik Software Photoshop plugins, including Silver Efex Pro, Color Efex Pro, Viveza, HDR Efex Pro, and The Complete Collection (big savings).
Nik Software The Complete Collection (Plugins Bundle)
The Complete Collection includes all of Nik Software's latest award-winning plug-in software titles for Photoshop, Lightroom and Aperture including: Dfine, Viveza, HDR Efex Pro, Color Efex Pro, Silver Efex Pro, and Sharpener Pro.
The Complete Collection features products with Nik Software's patented U Point® technology, giving photographers the most powerful tools for precise and natural photographic enhancements and corrections without the need for complicated selections or layer masks.
The Complete Collection is offered in two editions: (1) the Complete Collection Ultimate Edition includes support for every plug-in to work in Photoshop, Lightroom, and Aperture, and offers Color Efex Pro 3.0 to work in Capture NX 2 as well. (2) the Complete Collection for Lightroom and Aperture includes support for each plug-in to only work in Lightroom and Aperture. Click here to compare both editions
Color Efex Pro 3.0
52 photographic filters with over 250 effects for professional quality images. Completely Original. Completely Indispensable.
Nik Software Color Efex Pro 3.0 filters are the leading photographic filters for digital photography. The award-winning Color Efex Pro 3.0 filters are widely used by many of today's professional photographers around the world to save time and get professional level results. Whether you choose the Complete Edition, Select Edition, or Standard Edition, you’ll get traditional and stylizing filters that offer virtually endless possibilities to enhance and transform images quickly and easily.
Patented U Point technology provides the ultimate control to selectively apply enhancements without the need for any complicated masks, layers or selections. Control color, light and tonality in your images and create unique enhancements with professional results. With 52 filters and over 250 effects found in Color Efex Pro 3.0, you can perform high quality retouching, color correction, and endless creative enhancements to your photographs. Download a free Trial version.
The most powerful tool to selectively control color and light in photographic images without the need for complicated selections or layer masks.
Two of the most important factors in creating great photography are color and light. Mastering the art of selectively correcting or enhancing each of these is now possible for every photographer without the need for complicated masks or selections, or expert-level knowledge of Photoshop. Integrating award-winning U Point technology, Viveza is the most powerful and precise tool available to control light and color in photographic images.
U Point powered Color Control Points, placed directly on colors or objects in an image (such as sky, skin, grass, etc.), reveal easy-to-use controls that photographers can use to quickly adjust brightness, contrast or color in a fraction of the time needed by other tools. With Viveza you’ll spend more time shooting photographs and save hours of image editing. Download a free Trial version.
Silver Efex Pro
Complete power and control to create professional quality black and white images in one convenient tool.
Silver Efex Pro from Nik Software is the most powerful tool for creating professional quality black and white images from your photographs. For the first time, all the advanced power and control required for professional results have been brought together in one convenient tool.
Featuring Nik Software’s patented U Point technology to selectively control the tonality and contrast of the image, Silver Efex Pro includes advanced imaging algorithms to protect against unwanted artifacts, a comprehensive collection of emulated black and white film types, a variable toning selector for adding traditional toning techniques, over 20 one-click preset styles, and a state-of-the-art grain reproduction engine that help produce the highest quality black and white images possible from your color images while providing more freedom to experiment. Download a free Trial version to use Silver Efex Pro.
HDR Efex Pro
Experience the power, control, and creative expression of HDR. This all in one toolkit lets you achieve your best HDR images ever, ranging from the realistic to artistic.
HDR Efex Pro is the essential new standard for creating amazingly high quality realistic to artistic HDR images with a revolutionary new all-in-one workflow. HDR Efex Pro includes a vast selection of one-click visual presets for incredibly fast results, advanced tone mapping algorithms, powerful and detailed HDR controls, and patented U Point® technology
Follow our discount coupon links, or enter our exclusive discount coupon code - NIKPSS - during the checkout process at Nik Software for the instant 15% discount. This exclusive discount coupon code can be applied to all the latest Nik Software Photoshop plugins, including Silver Efex Pro, Color Efex Pro, Viveza, HDR Efex Pro, and The Complete Collection (big savings).
lynda.com Online Training Library - View Free Video Clips
Subscriptions to the lynda.com Online Training Library provide anytime access to tens of thousands of video tutorials covering Photoshop, Illustrator, Dreamweaver, web design, digital imaging, 3D, digital video, animation, and many other topics. View free video clips.
For less than a dollar a day, members have the opportunity to stay current and keep skills sharp, learn innovative and productive techniques, and gain confidence and marketability - all at their own pace. Premium subscriptions include instructors’ exercise files so that members can follow along with the exact examples onscreen. Customers learn at their own pace and may stop, rewind, and replay segments as often as necessary. View some free video clips (high resolution).