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Digital Photography & Digital Cameras - Resource Center
Digital Photography & Digital Cameras - Resource Center

Digital Photography & Digital Cameras - Resource Center - Press Release
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Canon PowerShot S80 8.0 Megapixel Digital Camera

Canon PowerShot S80 Model is First Digital Camera to Feature XGA Size Movie Mode; Other New Features Include 2.5-inch LCD, DIGIC II Image Processor and Redesigned Interface

[Press release] Canon's elegant new flagship PowerShot S80 digital camera features 8.0 megapixels of resolution and a 28mm wide lens in a sleek package that offers photo enthusiasts and entry-level users a large 2.5-inch LCD screen for easy viewing, a high-quality XGA movie mode, high-speed USB 2.0 support for quick transfer and a new easy-to-use interface.

Canon PowerShot S80 available at (special offer - best price)Picking up many popular features of its predecessor, the PowerShot S70 model, the PowerShot S80 digital camera retains Canon's powerful, high quality, wide angle UA (Ultra High Refractive Index Glass Aspherical) lens with a 3.6x wide-angle optical zoom (35mm film equivalent: 28-100mm). The camera allows users to capture a wider image area than most other compact digital cameras on the market, and with Canon's DIGIC II image processor plus 8.0 megapixels of resolution, the camera keeps image quality at its utmost.

"Canon's new PowerShot S80 model is a high-grade camera that offers superior image quality and a feature set on par with our more advanced models," said Yukiaki Hashimoto, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc., a subsidiary of Canon Inc. "Along with improving on our earlier models, we are offering features not seen in other digital cameras before including a stunning new XGA movie mode that rivals the video output of some high-end digital camcorders."

Ramped Up Imaging Features
The camera's improved autofocus reduces the time required for focusing by up to approximately 20 percent compared to its predecessor. In addition, the refined exposure control under low-light conditions results not only in better exposure accuracy but also in better focusing performance. Canon improved the exposure control by a full stop, which allows for easier focusing and produces better photos in dark conditions.

A Small Camera that Shoots Big Movies
Thanks to Canon's DIGIC II image processor, the S80 model supports movie recording in XGA size (1024 x 768 pixels) at 15 frames per second for the first time in any digital camera . Compared to the previous maximum - VGA (640 x 480 pixels) - XGA recording has about 2.5 times more pixels, and the data amount is about twice as high. Continuous recording of XGA up to a file size of 1GB is available on the S80 model.

Following the Canon PowerShot S2 IS digital camera, the PowerShot S80 model provides a choice between single frame and sequence frame for Movie Prints. When Single is selected, any frame from a movie can be selected and printed on a single sheet. Print quality depends on the mode used during movie recording, with XGA producing the best quality. In Sequence mode, the camera can, when connected to a compatible Canon Compact Photo Printer, print a series of miniature thumbnail images that provides an overview of the movie's content.

A Sleek New Look with Improved Controls
Although it has a large feature set, the PowerShot S80 digital camera is amazingly compact. Simple yet impressive, the shape of the new camera fits snugly into the palm of the hand. Canon built the elegant design with a combination of aluminum magnesium alloy and high-gloss aluminum to create a sturdy and shiny body, which includes a soft-touch finger rest to improve holding stability. Silver banding on the camera highlights the predominantly black front piece. The S80 model also includes a creative rear panel design that offers convenient operation on the camera is possible through a new multi-control dial and omni selector.

Rich Array of Shooting Modes
The Canon PowerShot S80 offers users 21 different shooting modes, allowing the camera to effectively handle a variety of situations. As with the S70 model, there are five modes in the Creative Zone, plus 12 new Special Scene modes as well as the My Colors mode, Stitch Assist Mode and Movie Mode. The 12 new Special Scene modes include Portrait, Landscape, Night Scene, Foliage, Snow, Beach, Fireworks, Underwater, Indoor, Kids & Pets, Night Snapshot and Digital Macro.

Real-Time Histogram
Also new to the S80 model is a real time histogram which is displayed on the new 2.5-inch LCD screen while shooting. It can be turned on and off in the shooting menu. When the LCD screen is turned on and set to display information, the histogram is shown in the bottom left corner of the LCD screen. In previous models, exposure compensation values were displayed by a scale shown at the bottom of the screen, which made it difficult to check the compensated exposure. When the PowerShot S80 digital camera is set for live histogram display, exposure compensation settings are displayed numerically, taking up much less space and making adjustments easier to evaluate as a result.

DIGIC II Image Processing Technology - Hi-Speed USB 2.0
True to the PowerShot tradition, the PowerShot S80 model has many of the latest advances in Canon technology including the proprietary DIGIC II imaging processor. The processor enhances picture definition, vibrancy and quality, while helping increase the speed of the camera's startup, autofocus, shutter response, playback and image processing speed while reducing power consumption by 35 percent compared to the original DIGIC chip. Image transfer speed is accelerated (when used with a USB 2.0 compatible computer, printer or other peripheral), thanks to the inclusion of a Hi-Speed USB 2.0 port. The USB 2.0 port is backwards compatible (at no increased speed) with computers featuring standard USB 1.1 connections.

Print Photos in Seconds
Like all PowerShot digital cameras, the PowerShot S80 camera works seamlessly with Canon's petite SELPHY Compact Photo Printers - an essential PowerShot accessory. Customers simply connect their PowerShot digital camera to a SELPHY printer - such as the new SELPHY CP510, CP710 and CP600 models - press the lighted Print/Share button, and within 58 seconds , images emerge. Presto! It's that simple. Canon's SELPHY Compact Photo Printers are PictBridge compatible. They work with most digital cameras and offer excellent image quality and ease-of-use, especially when paired with a Canon digital camera. At 28 cents-per-print , printing photos directly from a digital camera is both easy and affordable.

Pricing and Availability
The PowerShot S80 Kit will include a full set of Canon's powerful yet easy-to-use digital camera software, including the latest versions of ZoomBrowser EX, ImageBrowser, PhotoStitch and PhotoRecord, as well as ArcSoft PhotoStudio. The standard kit will also include an Interface Cable IFC-400PCU and AV cable AVC-DC300, a lithium-ion Battery Pack NB-2LH and Battery Charger CB-2LW, a 32MB SD memory card, instruction manuals and a Wrist Strap WS-300. Optional accessories include a Waterproof Housing WP-DC1, a wireless auxiliary flash unit High Power Flash HF-DC1, Soft Leather Case PSC30 and the choice of wide-angle or telephoto supplementary lenses.

Canon's new PowerShot S80 digital Camera will be available in October for an estimated street price of $549.99.

# # # All referenced product names, and other marks, are trademarks of their respective owners. Specifications subject to change without notice.

Canon PowerShot S80 available at (special offer - best price)

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PHOTO CREDIT: Flowers shot with a Canon Digital Rebel at macro setting.
© 2004 Eric Martin of Futura Studios

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